AUDI SOCIAL
FATHER'S DAY
1.6 million organic views in 24 hours. Audi's first vertical video. A pun.
RACE THRough Time
How do you get regular people excited about Audi's motorsports history?
By turning ten hours of archived racing footage into an insane three-minute long Instagram story.
#1 MOST Commented AUDI POST
To the community managers of @MichelinUSA, @Pirelli, and @FirestoneTires — sorry not sorry.
Fan-Inspired Art with Camilo Pardo
Celebrate Audi fans: check.
Create what is likely the world's largest Instagram post: check.
Meet wickedly-drunk car-designer-guy in tennis goggles: check.
Damon's #AudiUrQuattro was the star of this year's #FanInspiredArt film—consider it a 'Thank You,' for keeping it in pristine condition. pic.twitter.com/vWsHQwTdKk
— Audi (@Audi) December 22, 2016
After #FanInspiredArt, Brian L. no longer needs to walk to the garage to admire his #AudiR8. pic.twitter.com/diAEsRKs5R
— Audi (@Audi) December 22, 2016
From street to social, then post to painting—Tony's #AudiRS7 switches mediums as easily as switching gears. #FanInspiredArt pic.twitter.com/z6T7UK0xfQ
— Audi (@Audi) December 23, 2016
Art Directored by Kyle Johnson, Justin Hargraves, Paul Domingo
Creative Directed by Adam Ledbury, Guy Lemburg
Group Creative Directed by Joel Kaplan