Make it a Vrbo
Vrbo is a challenger brand in the vacation rental category. That means this copywriter gets to play David and Goliath.
And if you’re hurling stones at giants, you should always pick a place sure to hit them in the eye.
Our ad’s proximity to Airbnb’s headquarters attracted the attention of its founder, Brian Chesky.
It also attracted the attention of the Wall Street Journal.
Then a tiny timeshare startup copied our line. They even put their billboard near Vrbo’s headquarters in Austin. Should I invoice them?
